This piece is written by Bill Burnett, D2M | Design to Matter co-founder and Executive Director of the Design Program at Stanford University. He was so inspired by the Project Glass demo he wrote this on vacation!
The recent demonstration of Project Glass at the Google I/O developer’s conference last week has resulted in a slew of comments in the blogosphere about the product and what this technology might be worth someday. However, with the intro of this interesting product prototype (limited availability until 2014) I detected a major shift in Silicon Valley that I think is the really big story. With one awesome demo and a clear vision of the future Google has replaced Apple as the Valley’s Coolest Tech Company. Let me explain:
The game is called “owning the future narrative” and it is always about personality and vision. Steve Jobs owned this narrative for almost two decades. If it was new, cool, and must have, Steve told you about it first, and it made his company the most valuable on the Planet.
On Thursday, June 28, 2012, that crown passed to Sergey and Larry at Goggle. In addition to the technology, which is awesome, they demonstrated that Google is a company that can build a network that can stream a live parachute jump, then get permission to land the jumpers on the Moscone Center roof, and then ride stunt bikes and rappel Mission Impossible figures off the side of Moscone and deliver this technology to Sergey on stage. A tour de force of technical wizardry, public relations, and raw political power. Could Tim Cook even think of such a demo? And would he look half as bad-ass as Sergey in those glasses? I think not. Sporting a new beard and a mocking smile, Sergey looks like a mad scientist (he is) or a Russian super villain from a Bond movie (which hopefully he is not). He has a lot to learn about stage presence and he desperately needs a vocal coach to help him overcome the unfortunate whiny quality of his voice. But he and his company laid out a vision of the future that has Apple nowhere in sight. It’s about time someone beat Apple at its own game. Nice job Google.
D2M is proud to congratulate our clients and friends, Tactus Technology on their recent global announcement! Their mind blowing tactile microfluidic technology brings buttons to your touch screen when you want them and magically makes them disappear when you don’t. It’s everything you loved about your old blackberry integrated into your new sleeker smart phone.
As a marketer, these are the kind of dream stories you wish for all of your clients. Nothing trumps a truly viral launch. At one point, the Tactus Technology video was getting 107 views a MINUTE- that’s almost two people pushing play every second. Within their first ten days of launch, their video had nearly two million views. Word of Tactus’ new technology reached nearly every country on the planet in a matter of hours. VC’s, Angels and CEOs traditionally weary of start-ups outside of the software space were forced to take notice. What was once a quiet, petite and ingenious group of individuals is now a global leader in microfluidics. And it all happened “over night”. That is the beauty of a well executed Marketing and PR campaign.
We look forward to working with Tactus in the future as their business expands. The Tactus technology could very well revolutionize the touch screen market and we could not be prouder to call them clients and friends.
Tactus Technology Introduction from Tactus Technology Inc. on Vimeo.
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D2M is proud to announce the official launch of LandingZone, the latest in our series of engineering and developmental design projects. It is far and away the best MacBook Air dock on the market. LandingZone brings the elegance and refinement to the dock that Apple brought to the machine. It takes the convenience of the MacBook Air and expands its capabilities from netbook to desktop. LandingZone provides the user with four USB ports, an Ethernet port, and a mini display port while also making security a priority with a built in Kensington lock slot. The LandingZone kickstarter campaign recently went live at: http://kck.st/vCllwV where for a contribution below retail price you can keep this project afloat and receive one of the first models ever sold! LandingZone is currently available for the 11″ and 13″ MacBook Air models. Learn more at landingzone.net.