Author Archives: Bill Burnett

About Bill Burnett

Bill Burnett is currently a Senior Technical Fellow and Board member at D2M. He served as its General Manger and President from 1996 to 2005. He received his BS and MS in Product Design at Stanford and has worked professionally on a wide variety of projects ranging from award-winning Apple PowerBooks to the original Hasbro Star Wars action figures. He holds eleven utility patents, with 5 others pending, and multiple design patents for his work with D2M clients. He is also currently a Consulting Assistant Professor at Stanford and the Executive Director of the Product Design Program. At Stanford he directs the undergraduate and graduate program in Design at and teaches classes at the The Hasso Plattner Institute, also known as the d.school.

Design Thinking Movement?

November 29, 2011 Bill Burnett Leave a comment Home Page, Uncategorized
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Is Design Thinking a “movement” or just last year’s news?  Well I just got back from the SVC2LX conference last week where I … Continue reading →

Silicon Valley in Lisbon

November 15, 2011 Bill Burnett Leave a comment Home Page
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I’m on route to the Silicon Valley in Lisbon Conference to do a workshop with twenty European entrepreneurs and deliver … Continue reading →

Steve Jobs and Design Thinking: Making America Competitive Again

November 8, 2011 Bill Burnett Leave a comment Uncategorized

The passing of Steve Jobs has generated a moment of introspection in our country that we find fascinating.  Many who … Continue reading →

Steve Jobs: Master Storyteller

November 8, 2011 Bill Burnett Leave a comment Home Page
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I worked at Apple from 1989-1996, also known as the Non-Steve Years, so I never had the privilege of working … Continue reading →

What happened to SONY?

November 8, 2011 Bill Burnett Leave a comment Home Page
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I read an eye opening article in last week’s Wall Street Journal’s on-line edition (James Simms, Nov. 3rd) that rocked … Continue reading →